Overview:
Client: XYZ Hospital (Healthcare Provider)
Objective: Enhance patient engagement and increase online visibility
Challenges: Limited online presence, low patient engagement
Strategy and Approach:
- Conducted a comprehensive website audit and implemented SEO optimizations
- Developed a content strategy focused on educational articles and patient testimonials
- Launched social media campaigns targeting the local community
- Implemented online appointment booking system and patient feedback mechanisms
Results and Impact:
- Increased website traffic by 200% within six months
- Improved search engine rankings for targeted healthcare keywords
- Enhanced patient engagement through social media interactions and positive reviews
- Streamlined appointment booking process, resulting in increased patient bookings by 30%